Users will soon have a new feature that permits them to reduce the volume of AI-made media appearing in their feeds. This step comes as the platform announced that it currently hosts over 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread launch. This advancement aligns with a increase in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing video streams on a competing service primarily display AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a term for inferior, bulk-generated content that is often absurd or bizarre.
Our research shows that numerous viewers appreciate content produced via AI tools, including digital art to science explainers, and we want to offer the community the option to adjust the amount of that, depending on their own preferences,” commented a company executive.
AI on the Platform
The service disclosed that there are currently over a billion videos on its network identified as AI-generated. Collectively, over 100 mn videos are added to the platform daily, making AI content a minor part of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the level of artificial media they view by accessing the topic control setting in the application and picking AI-made media. Additional categories that can already be adjusted under the setting encompass news, style, beauty, and dance.
AI Disclosure Rules
TikTok’s guidelines require users to identify “realistic” AI-generated content, and it prohibits malicious fake videos of public figures or crisis events. Any realistic artificial content that is without a tag can be removed under its community policies.
Additionally, the platform will henceforth apply an AI-generated watermark to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This step is aimed to stop users from trying to bypass the labeling process.
Responsible AI Funding
TikTok is furthermore launching a two million dollar awareness program for specialists and institutions to create informative material about using AI responsibly. This initiative will support charitable organizations specializing in educating computer science.
Content Safety Approach
TikTok has supported its content review process, following controversy over intentions to lay off hundreds of review team members in Britain. The company is planning to eliminate 439 jobs in its user protection team in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can shield workers by eliminating the most harmful content before it gets reviewed by humans. The platform reported a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is the area in which a extensive automated help is proving valuable operate efficiently.”
